How to Build Your Own Media Empire

You have an opportunity to change people’s lives and make a difference.

What was once a luxury is now a possibility. No, it’s a responsibility.

Have you started your media empire yet?

You better. Now is the best time to build your own platform.

You have a platform, but not a home

Let me guess.

You have Facebook. Maybe also Twitter and LinkedIn.

These sites are great places to build and maintain relationships. But it can also be dangerous, as they explain here.

You need to find a home.

But don’t despair. We live in a time when people move from Instagram to Pinterest during their coffee break.

You can take advantage of this. Put these pieces together and you’ll be one step closer to an empire you can call your own.

Build one block at a time

Rome wasn’t built in one day. Expect the same for your platform.

Heck, it took NY best-selling author Chris Brogan seven years before he got his first subscriber.

But he kept at it; he added value and provided useful and entertaining information to his audience. He’s also a helpful guy. I’ve emailed him many times and he’s always quick to respond.

So, what do you build first?

Start with your homebase


A homebase is a place like

This is the most common name for your platform. If your name is Bill Smith, you might want to be more creative and invent your own alias. Tea Silvestre at The Word Chef springs to mind. Brainstorm alternatives and pick a name that works for you.

Do this: Buy a self-hosted domain. Unsure how to do that? Here’s an article to help you get started.

My experience: My sister and her partner bought me this domain name for Christmas. That was by far the best gift of the year. And it was only 12 bucks :)

Install WordPress

WordPress is one of the most powerful publishing tools on the web. And the best part? It doesn’t cost a dime. It’s also easy to learn. If you can use Word, you can use WordPress (go figure).

Do this: Download the WordPress software here. Need help with that? No problem. Designer and blogger Pamela Wilson explains the whole process in this excellent infographic.

My experience: My friend helped me set it up. See how good it is to complement your weaknesses?

Build your media assets

You want to add value to your site (and your name) by offering quality content and teaching your audience about your topic.

This is awesome because you get to help people and demonstrate your expertise at the same time. It’s a win-win.

Over time, your media assets will work for you. These can be:

  • Your blog
  • Ebooks, ecourses and free special reports
  • Interviews, YouTube videos
  • …and much more.

Remember: these assets belong to you.

Over the past year, I’ve added:

Yes, check ’em out 😉

Do this: Map out areas you’re interested in. Like a Roman soldier, conquer one area at a time. But be smart. Join an army of like-minded soldiers. Collaborate with them and publish interviews and blog posts that will rock your reader’s world.

My experience: It’s better to create something than to do nothing (indeed, perfection is an excuse to do nothing).

Just don’t fool yourself. It takes time, energy and dedication to create an empire. But it helps to change your mindset and define the rules of your game.

But I can’t deal with all this technology

I hear you. Technology kept me away from my empire as well.

That’s why I chose to go with the Prose theme from Studiopress (affiliate link). It’s fast, easy and you don’t have to be a tech whiz to build your media platform.

Stop worrying about the technology, and focus on growing your platform instead. One building block at a time.

Because oh boy do we need you. We need your voice and support.

People’s lives are at stake here.

So, what stops you from marching forward?

Let us know about your problems in the comments. We’ll help you get moving again.

Photo by Peter Long


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