Why Writing Amazing Copy Is Like Having Sex

DSC_2003

Amazing copy skips the foreplay and heads straight to the action. Why? Because it’s the only way to captivate an intelligent reader. She is extremely busy and expects the best. And so she should. Which is why you must invite her to your bedroom. You must take her there with your stunning good-looks, witty humour [...]

Write for the Future, Live for Today

Letters

Do you want to try something eye-opening for the New Year? No, it’s not a list of empty New Year resolutions (nor is it a strange sex position). Instead it’s… …writing a letter to your Future Self. Huh? Why Would I Write to My Future Self? Because it forces you to imagine who you want [...]